Hearing Emotions: The Unseen Power of Sound Design
In a constantly changing media landscape, sound design is one of the most powerful tools for engaging an audience’s memory...
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A Change of Brand: Twitter vs. X
We’ve been crafting sonic magic behind the scenes with our friends at Matchstic, the branding powerhouse known for guiding companies through transformative rebrands. We’re proud to share our latest collaboration: podcast sound design and audio post-production for their hit show, A Change of Brand.
The Episode: Twitter vs. X
In “Twitter vs. X,” host Blake Howard and co-host Tracy Clark go head-to-head on the impact of Elon Musk’s radical rebrand of Twitter. Industry titans Armin Vit and Jason Cieslak join the conversation with their expert take on the controversial move.
Our Role
Our goal was a sonic identity that complements the show’s interview-style discussions. For Seasons 4 and 5, ATAM Audio delivered:
- Original music composed for the show
- Custom sound design and sound effects
- Dialogue mixing and the overall audio mix for every episode
Sound is an essential element of storytelling, especially in podcasting. The result is an immersive soundscape that keeps listeners hooked from start to finish and resonates with Matchstic’s audience.
Hear It for Yourself
Curious how we amplified the impact of A Change of Brand? Listen below or on the episode page.
Want your brand’s story to sound this good?
From original music to sound design and the final mix, ATAM Audio builds podcasts that sound as polished as the brands behind them.
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A Change of Brand: Twitter vs. X
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